Brand guide created for 2024 Olympics in Berlin. The focus was an invigorating color scheme drawing from the basic Olympic ring logo while also adhering to the very strict color scheme introduced by the Bauhaus movement prior to WWII. The new logo design reflects on past German discretions including the last Olympic Games hosted by Berlin in 1936 during the reign of the Third Reich & Adolf Hitler.
The 2024 logo embraces the unique qualities of Bauhaus while engaging in the color and creativity that flooded into Berlin after the Cold War & the fall of the Berlin Wall. The Berlin Wall East side Gallery now stands as universal monument to freedom & unification.
Each page of the brand guide specifies branding guidelines for the games, including logo variation, spacing, color palette, fonts, style inspiration, and the voice of the host city.
A thick & friendly font features stylistic elements that mimic clear aesthetics of Bauhaus love of function and symmetry. Elements like the solid black line beneath the Berlin lettering represent the past, while the extended graphic elements off the letter L represent a clear line differentiating the present day and what lay in the past. The unification of each color block—symbolizing the people of each five Olympic regions—united. The symbolism of the logo on a diagonal is a tribute to Bauhaus and all the creativity before the division of War.
Pictograms were created with silhouette, shape and color to establish movement, weight and grace—to emphasize the strength, endurance, and refined body mechanics invested in the prime athletes of the Olympic games.
Marketing promotions include event signage and variations of how and where the icons live on several merchandising pieces, souvenir poster, coffee mug, and t-shirts.
Art History reference & coffee table book. Large format text and photos inspired by a love of clown culture and history. This book serves as a guide to clowning in popular culture throughout the world.
An adventure in a bottle not for the faint of heart, Necromancer whiskey has all of the qualities a well defined palette has come to observe and appreciate. Distilled seven times from 100% fine organic corn, the result is a clean, clear, beautifully refined adult beverage.
White Witch Moonshine is the result of our initial distillation process; it is a clear, un-tinted refined distillate great for sipping and mixed beverages. Much like vodka it will not overpower flavor profiles in your favorite cocktail, and can be used for any and every occasion.
Hell-raiser whiskey roast is cask aged for over 3 years in charred Armagnac barrels from the reputable region in Gascony, southwest France. Aged brandy barrels produce sweet, buttery, earthy, flavor profiles that roll on the tongue with sinful delight.
Branding includes a website that takes the user through the brand story. The user experience includes an interactive divining board, and mobile application, as well as information for secondary uses of the bottle and hidden diving map on the label.
Brand includes a weighted bottle for mixologist appeal, ease of use & speed. Logo & label engage the viewer on multiple levels, imagery evokes the tell tale signs of the one and only Austin nightlife; music, lights, dancing, beautiful people and ecstatic good times.
Necromancer is dedicated to fine taste and revelry.
Always drink responsibly.
Housing Authority of the City of Austin
The Housing Authority of the City of Austin celebrates their 80th Anniversary in 2017. HACA works to provide affordable housing options and special programs to qualifying low income resident families & individuals in Austin, Texas. My work with HACA includes the 80th Anniversary logo/seal, the 2016–2107 Annual Report for the Housing Authority of the City of Austin, the design for the HACA resident mobility bus, and several photo sessions of HACA events, properties, and residents.
80th ANNIVERSARY LOGO:
The goal was to create a logo/seal that could be used in conjunction with or instead of, the current logo. The 80th logo involved creating a logo that would be recognizable as HACA, with similar yet updated graphic elements, fonts, layout, and icons, with new celebratory special look & feel.
A brand guide and new color palette were created to enhance the 80th logo use & interaction when used in web and print, especially merchandise.
The Last Unicorn
Written in 1968, The Last Unicorn is a fantasy novel and classic coming of age tale. The novel is popular among fantasy genre lovers, and well known authors alike. The narrative novel not only describes a beautiful tale of love & sacrifice, but also envelopes the reader within this metaphorical masterpiece.
At first glance The Last Unicorn appears to be a whimsical fairytale; however the story is deep and even dark at times, loaded with symbolism, strong subject matter, and soul searching questions about life, death, and love.
The cover redesign reflects on the heavy use of symbolism, addressing literal & metaphorical aspects of The Last Unicorn novel. The goal was to engage a modern audience with a beloved classic; introducing the book to a new fan-base, encouraging a larger following for novel and author, increasing future sales of printed novel, e-book, artwork and branded merchandise.
A redesign of the functional aesthetics of the Netflix user screens with a specific goal of creating a better more unified user experience on all platforms. Examples include desktop, tablet and phone.
Austin Empty Bowl Project
AEBP is a non-profit that works to put a stop to child hunger in central Texas, they host an annual fund-raiser once a year in the fall.
Local artists, community members, and students of all ages contribute their time, skill, and creativity as they volunteer. Feeding kids, feeding creativity, and appreciation are all key words for this event. 100% of funds raised go toward programs which directly assist local low income school children with meals after school and during summer months.
The approach behind this logo concept, re-brand and brand guide, include incorporating a warm, child friendly feel; including bright colors, chalkboard throwback, and hand drawn font.
Merchandise is created with the intent to raise money. T-shirts, ink, paper and printing are all donated. Buttons are hand made by volunteer art teachers and students.
Boys & Girls Club of the Austin Area
Boys & Girls Club of the Austin Area is a non-profit local chapter of the national Boys & Girls Club. BGCAA have several avenues of raising funds throughout the year. Marketing campaigns aimed specifically at boosting donations through social media marketing.
The marketing collateral shown here has been developed and used in conjunction with the research & development team in driving increased exposure through SMM. Goals were reached for Instagram & Snapchat follower increase in numbers and application activity.
Texas Data Infographic
This infographic was created to visualize data on specific age groups, race, and ethnicity within the state of Texas. The goal was to provide information in an unbiased, clear, and concise way with eye catching color for emphasis and definition.
Annual Report 2016–2017 : Housing Authority of the City of Austin
The Housing Authority of the City of Austin celebrates their 80th Anniversary in 2017. HACA works to provide affordable housing options and special programs to qualifying low income resident families & individuals in Austin, Texas.
My work with HACA includes the 80th Anniversary logo/seal, the 2016–2017 Annual Report for the Housing Authority of the City of Austin, the design for the HACA resident mobility bus, and several photo sessions of HACA events, properties, and residents.
ANNUAL REPORT: 2016–2017
Provides a look back over 80 years of helping low income Austin residents. My work included spread layout, graphics creation, icons, 80th Anniversary logo, photography, editing, copywriting, paper selection, print specifications, and print ready files for production of 1000 copies.
The report features specific information for clients, stakeholders, and the public at large. Finance details, mapping, historical reference, photography, infographics, and data representation, can be found for the Housing Authority of the City of Austin 2016–2017 fiscal year.